AFFiliate SALes TRAining
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Marketing Techniques
Online Marketing Techniques
Your marketing focus is to:
Target traffic with Commercial intent.
(People with a credit card on their desk wanting to buy)
There's no point driving massive traffic to your website and no-one buys anything.
The key is your keywords... they need to lead to conversions on your website.
(85% of researched keywords do not convert to sales at the website.... Wasted traffic)
Use testing to determine which keywords to use:
Test with Pay-Per-Click (PPC)
Don't wait weeks or months to actually measure organic traffic being sent to your website.
Run a PPC campaign aimed at your webpage and measure the effectiveness of your keywords in converting webpage visitors. Ensure you get advice about PPC marketing. It can get expensive if you don't know what you're doing.
Ad headlines and descriptions
Focus on your Ad headlines and descriptions as well. Headlines must compel the reader to read the description, which in turn must result in them clicking on your ad for more information. Then, of course, your sales page must convert readers into buyers.
Before you start a marketing campaign, use the website grader at http://website.grader.com
This free SEO tool measures the marketing effectiveness of your website and your competition, if you want to check them out as well.
Search Engine Optimisation (SEO)
List Building
Amazon.com marketing
Article marketing
Blog marketing
Classified Ads
Forum marketing
Out source marketing
Pay per Click (PPC) marketing
Press Release marketing
Social network marketing
Viral Affiliate marketing
Yahoo Answers marketing